christmas presence - 2degrees

Christmas is supposed to be spent with family and friends, but in a phone addicted world we seem to share more of it with Instagram than each other.

So we transformed our ads into a meaningful gesture that helped people give their loved ones what they really wanted for Christmas. Their presence.

First we turned a full-page, double-spread ad into wrapping paper styled as a comic that highlighted the problem this unique gift was designed to overcome.

We then encouraged people to wrap their phone in it and gift it to their loved ones for the day (or even just an hour) as a symbol they’d be present for this special occasion.

At a time like Christmas when most ads tell you to buy, buy, buy; we made ours a fun, endearingly cost-effective gift that helped people do the opposite and truly connect on Christmas Day.