if it’s not gay, it’s not gay - rainbowyouth

Casual homophobia is still a problem in New Zealand and is particularly harmful for LGBTQIA youth.

To help counter this and make New Zealand a more tolerant place for LGBTQIA people to grow up in, we came up with 'If It’s Not Gay, It’s Not Gay’.

The campaign went viral within days of launch, garnering views across 97 countries. But more importantly, thousands of people used it to call out their friends, personally apologise for being homophobic and commit to change.